Make the interview interesting for the interviewer; most don’t want to be there. Do not prepare a rehearsed story, it sounds trite and common. Be honest and sincere, but dynamic and very curious. Answer the question asked specifically and quickly. Never say: I am a team player, I have good communications skills, or I think out of the box. It’s stupid, obvious and not unique. Suggested answers to typical questions follow.
WHY THIS COMPANY/INDUSTRY?
Sample responses for banking, consulting and marketing follow.
Banking/Consulting: I like the day to day work, for example I enjoy working with numbers, I enjoy writing and assembling presentations, so I will like the work of compiling exhibit books, presentations, analysis and meeting notes. I have an advantage, because the work is something I like to do.
Marketing: I like the day to day work, for example I enjoy researching new markets, developing compelling campaigns that influence target consumers, and I especially like mastering new communication medium. I have an advantage because the work is something I like to do.
WHY ARE YOU UNIQUE?
I am very considerate of other peoples’ feelings, but not in a weak way, instead in a way that allows me to be firm but thoughtful. It is not a common combination. Additionally, I am very good about keeping things confidential. I don’t repeat things that I shouldn’t, ever.
WHAT CAN YOU OFFER THIS COMPANY?
I am here to do tangible work product. That means delivering high quality Excel analyses, excellent written documentation, clear exhibits – things that clients and superiors can share and opine on to make decisions. Moreover, my presence and probing questioning style inspires others at all levels to try their best. I insist on it, but in a nice, curious way. My being here will therefore compel others to work at a higher level. I intend to contribute more than I receive and to make a significant, enduring contribution to this company.
WHAT IS ONE OF YOUR WEAKNESSES?
I feel very uncomfortable making small talk with others. Thus I am not good at networking at parties and large events. I feel uncomfortable there. But I compensate for it in smaller work settings such as meetings and presentations where I feel more comfortable. I can generally form good relationships with people I meet in a professional setting where we have chance to interact.
